Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Monday, January 19, 2015

Iron Shoe Kumis

Because horse shoes!

Kumis is a beverage widely possible in central Asia, primarily Mongolia. The goal of this project was to market this strange, exotic drink to an American audience. It's mildly alcoholic, slightly sour, and made from fermented horse milk. I hear it's delicious. I mean, look at these bottles. They look all kinds of delicious.

Because I have very little experince in milking horses, I used glue, water, and food dye for this photograph. Which - conveniently - means it's still technically a horse product.
Horse milk! Now available in horse milk flavor!

The remarkable taste of kumis shines brightly through in this original, unflavored variety of our classic Iron Shoe Kumis. With no flavor additives, the light body and slight sour tang are more apparent in our original variety than with any other flavor on the market today.

  

Sourced from Rainier cherries, the all-natural flavors that go into this sweet and tart variety of Iron Shoe Kumis compliment any palette. The cherry sours mix with the natural sours of kumis to bring you this bold and refreshing twist on a classic beverage.

 

Just like the fermented horse milk your grandma used to brew, this delicious variety of Iron Shoe Kumis incorporates local Kansas City grown and organically sourced blueberries to bring you back to the lazy summer afternoons of your youth.

 

Natural honeydew extract and top quality Iron Shoe Kumis come together in this delicious and refreshing beverage. The subtle sweetness of honeydew compliments the natural tartness of kumis to satisfy your thirst.

Friday, April 4, 2014

I'll Make You a Pizza You Can't Refuse

There's a pizza place nearby with a mafia theme. Their current menu doesn't really suit their restaurant - it's built around buffet and delivery orders, but finding a way to order the pizza you want is a bit of a mess. It lists all kinds of things you don't need to know while in the store and things that don't do you any good outside the store, like the contents of the salad bar and the drinks available at the drink fountain. Here's the original for comparison.

Their little mafioso logo is only pink on the online menu, and for the life of me I can't figure out why.


I redesigned and streamlined their menu, turning it into a tear-away notepad. The focus was on user experience, and I wanted a design that would be easy for the customers and cooks to interact with. This menu explains everything you need to know about building a pizza with little pieces of mafia theming sprinkled throughout. I also redesigned the logo while I was at it.

The Beast Stands
The Beast Falls


The Beast is Skinned

Thursday, February 27, 2014

It's the Bombe


 Cryptography! Or as my great-grandpa used to call it, fubswrjudskb!

This has been an ongoing project for my layout design class, and it's finally getting to a point where I'm ready to call it presentable. The project is to construct a tritone newsletter for a non-profit organization. While my classmates are off raising awareness for worth-while organizations like the WWF or GlobalH2O, I decided that I like word puzzles and made a newsletter for non-profit hobby organization the American Cryptogram Association.

The neat thing about making a newsletter for a group dedicated to hiding messages in things is that you get to hide a bunch of messages in things. Take this logo, for example.

Boom! It's BOMBE!

This logo is a rotational cipher for the word BOMBE, which is a reference to the machines used to crack the Nazi ENIGMA codes during World War II. If you take 360 degrees and divide it by 26 (letters of the alphabet), you can assign a different letter to each distinct point on a circle. I indicated this by the point on the circle that doesn't have a triangle on it. The outer ring is B, the next ring is O, and so on. The result is a neat little explosion with a neat little hidden message.

It's rain because it's April. April showers. It used to be ferns but then I learned there's no such thing as April ferns. They all disappear at the end of March.

This is the cover! The main focus here is the tritone coloring - only the colors used in the entire document are the red, orange, and blue shades along the left edge. The dark brown is a combination of all of these colors, and the raindrop imagery is just lighter and lighter shades of blue. In theory, this entire newsletter could be printed with just three inks.

Seriously, who broke this ENIGMA machine? This thing is crazy expensive.

And here's the interior spread! It's very busy, very rigid, and very wordy, just like cryptography. Because this composition is for a hobby organization, I wanted to include articles and information that would be interesting to casual cryptographers. This is a bit of a departure from the philosophy of the ACA, but its accessibility is perfect for bringing in new members and keeping current members informed and entertained.