Friday, April 4, 2014

I'll Make You a Pizza You Can't Refuse

There's a pizza place nearby with a mafia theme. Their current menu doesn't really suit their restaurant - it's built around buffet and delivery orders, but finding a way to order the pizza you want is a bit of a mess. It lists all kinds of things you don't need to know while in the store and things that don't do you any good outside the store, like the contents of the salad bar and the drinks available at the drink fountain. Here's the original for comparison.

Their little mafioso logo is only pink on the online menu, and for the life of me I can't figure out why.


I redesigned and streamlined their menu, turning it into a tear-away notepad. The focus was on user experience, and I wanted a design that would be easy for the customers and cooks to interact with. This menu explains everything you need to know about building a pizza with little pieces of mafia theming sprinkled throughout. I also redesigned the logo while I was at it.

The Beast Stands
The Beast Falls


The Beast is Skinned

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